Business networking is one of the most effective ways to build relationships, increase visibility, and grow your business. Whether you’re just starting out or looking to expand your connections, this guide will help you understand the benefits of networking and where to get started in Kent.
Why Networking Matters To Your Business
Networking offers a wide range of benefits that can help your business thrive
- Build Relationships: Connect with business owners who can refer clients, use your services, or become your customers.
- Access Support: Collaborate with professionals to solve challenges and find valuable resources.
- Gain Visibility: Make your brand known to potential customers and collaborators.
- Improve Confidence: Practice public speaking and learn to present your business effectively
- Create Community: Find a sense of belonging with like-minded professionals.
Networking comes in many forms. You can choose from weekly breakfast meetups, monthly evening events, or even online sessions. With so many options, you’re sure to find a format that suits your lifestyle and goals.
Top Networking Groups in Kent
Kent is home to a variety of networking groups, each offering unique opportunities to grow your connections:
- BNI Kent: A structured, referral-based group that helps members grow their businesses.
- Synergy Networking: Focused on collaboration and partnerships, perfect for building meaningful relationships.
- Networking B2B: Designed for business-to-business professionals, ideal for finding corporate clients.
- Graphers: A niche group for construction-related businesses, like builders and architects.
- Chamber of Commerce: Offers workshops, events, and extensive networking opportunities.
- Federation of Small Businesses (FSB): A national group with local events tailored to small businesses.
- BOB (Business Over Breakfast): Early morning networking in a relaxed and welcoming atmosphere.
- BBN (Brian’s Business Networking): A casual, friendly group open to all types of businesses.
These groups provide opportunities to meet like-minded professionals, share ideas, and discover potential collaborations.
How to Make Networking Work for You
Networking isn’t just about meeting people; it’s about building lasting relationships. Here are some tips to help you make the most of your efforts:
- Focus on Mutual Benefits: Connect with professionals whose goals align with yours. For example, property professionals might benefit from connecting with estate agents or mortgage brokers.
- Be Consistent: Attend events regularly to stay visible and credible.
- Give First: Offer referrals or support without expecting immediate returns—it builds trust.
- Listen More: Pay attention to others and show genuine interest in their businesses.
- Follow Up: Always follow up with new connections via email or social media. Nurture relationships by scheduling coffee chats or staying in touch.
Nervous About Networking? You’re Not Alone
Feeling nervous is completely normal. These tips can help ease your nerves and boost your confidence:
- Start Small: Approach individuals standing alone—they’re often more approachable.
- Understand Group Dynamics: Look for open groups (people standing with open body language) to join, and avoid interrupting closed groups in private conversations.
- Practice Introductions: Have a few go-to phrases ready, like: some text
- “Hi, do you mind if I join this conversation?”
- “Hello, I’m [Your Name]. What is your name and what do you do?”
- “Hi, I noticed you were on your own—mind if I keep you company?”
Practice makes perfect, so rehearse these openings to feel more at ease.
Is Networking a Business Expense?
Yes! Networking activities, such as membership fees, travel costs, and event fees, are typically allowable business expenses. To claim them, make sure the activity promotes your business, builds relationships, or explores new opportunities. Keep receipts and document the purpose of the expense in your bookkeeping.
How Much Should I Spend on Networking?
On average, businesses spend 20% of their turnover on marketing, and networking is part of that. This includes fees, coffee meetings, and the time you invest.
You don’t need to use the entire 20% on networking, but remember it counts as a marketing cost. Track your expenses and results to ensure it’s a worthwhile investment.
Ready to Start Networking?
Networking is a powerful way to grow your business and support your community. Each group offers different benefits, so take the time to find one that aligns with your goals.
At Blue Rocket Accounting, we have connections with groups like BNI, the Chamber of Commerce, and Synergy Networking. If you’d like an introduction or guidance on which group might be best for you, we’d be happy to help.
Supporting Kent Businesses
We’re passionate about supporting local businesses in Dartford and beyond. Networking is about more than making connections—it’s about fostering relationships that empower our community and create a stronger local economy.
Need help finding the right group? Contact Blue Rocket Accounting today. Together, we can help you build relationships that lead to lasting success.
Remember: Visibility + Credibility = Profitability. Networking is your chance to create meaningful relationships that benefit everyone involved.
Read More About Networking
BNI - Victory (Sevenoaks)
BNI - Conversion (Gravesend)
Synergy Networking Events
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